Lakme CTI & Claims Sr. Specialist
The interview process has not been published for this job.
The interview process has not been published for this job.
Job Title: Lakme CTI & Claims Sr. Specialist Location: Mumbai HURC ABOUT THE ROLE As a member of the Lakme CTI team, key responsibilities will be: • Delivering CTI, and Claims support for Lakme across Renovation and innovation projects as well as helping to develop new communication and strategic plans. • Developing consumer understanding, evaluating products, substantiation and claims support strategies for projects as well as delivering consumer research plans. • Should have a broad category technical understanding of formulation, consumers and testing methodologies used to assess product performance. Interpersonal and communication skills as well as project and time management. • Furthermore, creative mindset with ability to translate complex product information into simple consumer. Background and Purpose of the Job: • To support Consumer Technical Insights and Claims work stream for Lakme by delivering outstanding communications for our innovation that are robustly supported in technical and consumer understanding. • To also develop and execute Strategic Understanding plans by interacting in a multi-disciplinary business environment. Compelling Expectation • Drive the desire to look for consumer insight, consumer appealing claims for the category, through brainstorming/workshops. • Capture and interpret consumer research data, sensory feedback
British multinational consumer goods company
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