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what will you do? • own key input levers of the ccbp business - acquisition and resurrection of members paying credit card bills, and multi-card adoption - deep-diving on metrics and diagnosing drop-offs to course-correct performance. • track and report on these levers daily/weekly/monthly, owning monthly planning and flagging deviations early. • exercise judgment on when to resolve issues independently vs. escalate, and anticipate recurring problem patterns before they hit the numbers. • own execution across the bill-pay funnel (discovery, reminders, payment, retry/failure), building preventive and reactive interventions to lift conversion. • translate broader category strategy into concrete campaigns, experiments, and milestones you can ship and measure. • own merchandising for ccbp on and off app - home page assets, cross-sell placements, communication plans. • design and run campaigns (offers, cashback, reward mechanics) to drive adoption and repeat usage, optimizing spend for roI rather than just reach. • focus on reducing friction and building payment confidence — low-cost engagement over short-term yield maximization. • run a constant experimentation cadence (A/B/multivariate testing) to find growth inflection points, and productize what works into the core journey. • partner with product and data science teams to build personalization models (due-date prediction, smart
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