JioStar

Assistant Manager - Marketing, Sports

Mumbai · Work from office 4-6 years Posted 1 mo ago Sourced by hiARed
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About the role

About the Role: We are looking for a passionate and driven individual who can lead end-to-end marketing for the Pro Kabaddi League—across digital, on-ground, ATL, BTL, PR, influencer, and fan engagement. The role demands strong creative thinking, data driven, campaign execution experience, and the ability to drive year-round brand relevance. A collaborative marketer who can work across internal teams, agency partners, and broadcaster to deliver strong marketing for one of India’s most watched sports leagues. Context: The Pro Kabaddi League (PKL), launched in 2014, has grown into one of India’s most watched and commercially successful sports leagues. Operated by Mashal Sports and co-owned by JioStar, the league has played a transformative role in making kabaddi a mainstream sport. With a growing focus on expanding fan engagement, digital-first storytelling, and strategic partnerships that enhance visibility and relevance, this role is central to shaping how kabaddi is positioned in India’s competitive sports and entertainment landscape. Key Responsibilities: • Lead 360° marketing campaigns to drive tune-ins, engagement, and brand awareness • Drive growth and innovation across PKL’s digital platforms including social media, website, and app • Manage PR strategy and media outreach, including key messaging, press releases, match reports, and press conferences • Collaborate wi

Skills

Presentation skillsProject managementCreativityMedia planningMicrosoft WordStorytellingMicrosoft PowerPointStrategic planning

Role details

Employment type
Full-time
Openings
1

About JioStar

Indian company


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