Senior Vice President - Entertainment PRS, South Regionals

About the role

Job Summary The Senior Vice President – Product & Revenue Strategy (PRS), South will be responsible for defining and driving the overall revenue growth and monetisation strategy for the South region. The role will shape the regional commercial strategy by identifying growth opportunities, strengthening pricing and yield realisation, developing new revenue streams, and maximising the monetisation potential of South-led content and marquee properties. As a strategic leader you will translate regional market dynamics, advertiser needs, content investments and competitive trends into differentiated commercial strategies that drive sustainable revenue growth. The role will lead the development of innovative advertising products, formats and go-to-market strategies for the South market, while shaping the future monetisation of South properties. Key Responsibilities 1. Market Strategy & Revenue Leadership ●        Define and drive the overall PRS strategy for the South market across all regional channels, aligned with business priorities and revenue objectives. ●        Own the annual revenue and yield strategy, including bottom-up planning, forecasting, pricing and inventory optimisation across channels, time bands and properties. ●        Translate market trends, competitive dynamics, content performance and advertiser demand into actionable revenue strategies. ●       

Skills

Role details

Employment type

Full-time

Openings

1

About JioStar

Indian company

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