Media Analyst

About the role

As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Target’s agencies to improve marketing outcomes. You will act as the bridge between internal activation, product, analytics, and client-facing teams to ensure campaigns are strategically planned, flawlessly executed, and continuously optimized for efficiency and effectiveness. The ideal candidate for this role will have a passion for digital media, analytical rigor, ad-tech expertise, business acumen, strong stakeholder management skills, an eye for detail and enthusiasm for problem solving. Responsibilities Campaign Strategy & Execution • Understand vendor and client campaign needs and translate them into executable plans across digital channels. • Work closely with Media Analysts, Activation, and Product teams to ensure campaign goals are aligned with vendor expectations. • Interpret and analyze media plans; ensure flawless campaign setup in ad servers and DSPs. • Manage and reallocate budgets across display, mobile, social, search, video, channels t

Skills

Role details

Employment type

Full-time

Openings

1

About Target

American retailer and supermarket chain

Full company profile and reviews