Associate Director - Entertainment, Digital Agency Partnerships
The interview process has not been published for this job.
The interview process has not been published for this job.
* Job Summary We are looking for a dynamic and growth-focused professional to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics. The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers. * Key Responsibilities Agency Relationship Management * Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana). * Build strong relationships with agency leadership, planning teams, and trading stakeholders. * Drive long-term strategic partnerships through consultative engagement and solution-led selling. Revenue Ownership & Business Growth * Own and drive revenue targets across assigned agency portfolios. * Lead annual incentive negotiations, volume deals (VDs), and trading agreements. * Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions. * Unlock new business opportunities from SMBs, regional advertisers,
Indian company
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